Visit Global Sport Sponsorship

Who Are We?

Global Golf Sponsorship is a Global Sport Sponsorship brand specialising in Golf. With extensive experience in the Golf Industry, our mission is clear: To guide brands through the golf sponsorship landscape and ensure every partnership delivers maximum ROI.

Why Golf?

Golf is one of the world’s fastest-growing sports and an increasingly valuable platform for brands. It offers access to a premium audience of affluent, influential, and business-minded decision-makers, while delivering global reach through the Majors, international tours, and worldwide events. Sponsorship ensures year-round visibility, with exposure carried across an extended season that few other sports can match.

The game’s growth now spans multiple formats, from traditional tours to simulators, TopGolf, and gamified experiences, opening doors to new demographics and audiences. Beyond competition, golf remains a hospitality powerhouse, offering unique VIP access and unrivalled networking opportunities for brands. Broadcast coverage strengthens this further, with dedicated golf channels and global sports broadcasters providing unmatched visibility through live programming, highlights, celebrity features, and presenter-led content.

Our USP

Unlike generalist agencies, we combine first-hand experience and deep industry access. From rebranding the European Challenge Tour into the HotelPlanner Tour, to building partnerships with the world's tours, players, and broadcasters, our expertise covers every corner of the game.

We connect brands with opportunities across:

Global Tours & Events – PGA Tour, DP World Tour, LIV, LPGA, Challenge & Developmental Tours
Players & Talent – Elite athletes, legends, and rising stars
Broadcast & Media – Official sponsorships of golf programming, coverage, celebrities, and hosts on leading golf channels worldwide
Technology & Lifestyle – Simulator golf, retail, and innovation-driven experiences
Corporate Hospitality – Premium activations blending brand exposure with business networking

How We Work

Every deal we structure is bespoke, built around client objectives and executed with creativity, precision, and discretion. We don’t charge retainers. Instead, we operate on a performance-only, commission-based model: we succeed only when you succeed.

If your brand is ready to invest in golf, the world’s most premium, fast-growing, and opportunity-rich sport, Global Golf Sponsorship is ready to make it happen.

"Dan’s knowledge and love of golf shines through in everything he does and he’s uniquely positioned as someone in our industry who has been both rights holder and client. He can be proud of his achievements leading the PGA EuroPro Tour for many years and he played an instrumental role in introducing HotelPlanner as our first ever Title Partner".

Jamie Hodges, HotelPlanner Tour Director.

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Athlete Partnerships and Endorsements for PGA Tour, DP World Tour and HotelPlanner Tour players.

An endorsement deal isn’t the end of the process, it’s the start of performance. We manage athlete partnerships directly with player management from negotiation to activation, ensuring every appearance, post, campaign, and moment works hard for measurable brand impact.

Total Sponsorship Management

A new service for brands wanting to grow their sponsorship department or simply add strength to what they already have. For a fixed monthly fee we can handle everything.

Sponsorship Partner Acquisition for Rights Holders

We partner with rights holders, from global sports federations to emerging properties, to secure strategically aligned sponsors that bring value, credibility, and long-term commitment.

Sponsorship Solutions for Brands - Connecting Your Brand with a leading golf tour or event.

Finding the Right Fit, Creating Lasting Impact

Allow us to manage your current Golf Sponsorship Portfolio

We manage and activate sponsorship portfolios on behalf of both brands and rights holders, ensuring that every aspect of the deal is maximised, from exposure and engagement to relationship value.

Meet the Team

With a number of talented and experienced consultants around the world, at the helm of Global Sport Sponsorship is our Founder Daniel Godding and Senior Consultant Matthew Oliver. Learn more about them....

Founder & CEO

Daniel Godding

Daniel Godding is a well-respected figure in the sports industry, known for his ten years as CEO of the PGA EuroPro Tour. During his time at the helm, he helped shape the Tour into a commercially successful platform, securing title sponsors, expanding media exposure, and building long-term value for partners and players alike.

With a strong background in sports marketing and sponsorship, Daniel has built trusted relationships across golf, cricket, motorsport, darts, and more. His experience negotiating and delivering partnerships at every level gives him a clear understanding of what both rights holders and brands need to succeed.

He founded Global Sport Sponsorship to offer a more transparent and straightforward approach, no retainers, just honest, commission-based representation built on trust, alignment, and results.

Daniel’s focus is always on finding the right fit and creating lasting partnerships that deliver real value on both sides.

Partner

Matthew Oliver

With 15 years in advertising across London and New York, Matt has helped build and scale brands, including guiding two start-ups through to acquisition.

A dual UK/US citizen, he brings a global perspective and a deep understanding of how to connect audiences across markets.

Today, he channels his passion for sport into creating smart, mutually beneficial partnerships that expand reach, grow fandom, and engage audiences in meaningful ways.